Over the past three years, we have learned so much: not just about photography and the cameras we use on a daily basis but also about blogging, running a professional website, and most importantly, what kind of content our readers enjoy the most.
Every new project involves trial and error, mistakes, new ideas, satisfaction and (hopefully!) success. And like any serious young business, we often feel the need to evolve, to invest and to try something new. And that is exactly what is happening now.
Today we are officially inaugurating a new blog called Mirrorless Comparison that is joining our existing blogs: MirrorLessons and Mirrorless Curation. Curious? Then keep reading!
About Mirrorless Comparison
Mirrorless Comparison came into being because we wanted to transform the comparison section of MirrorLessons into a brand new platform. It is an idea that has been swimming around in our heads since 2014 and we now feel it is the right time to bring that idea to life.
(To tell the truth, we already started working on it a month ago but we wanted to let the website grow a little before announcing it officially!)
As many of you already know, mirrorless cameras have evolved very quickly over the past three years. This means that today, photographers – both amateur and professional – have far more choice than ever before. On one hand, this is great news because it is more likely you’ll find the perfect model for your needs, but on the other, it also breeds confusion and indecisiveness.
We receive questions about which camera to choose in our inbox all the time. What’s more, we follow various social media communities and see users constantly switching, not only from a DLSR to a mirrorless system but also between mirrorless systems. I’ve even seen people buy into two systems because they can’t figure out which is best.
This is the main reason we built Mirrorless Comparison – to help those who are confused by the sheer amount of choice there is today. You won’t find side-by-side columns filled with specifications. What you will find is the same kind of in-depth comparisons we have been publishing on MirrorLessons up until now, with even more content including in-depth comparisons between competing models, unusual “apples vs oranges” comparisons that compare unlikely rivals, comparison “previews” when new models are announced, comparative image galleries, and more.
The goal of these comparisons isn’t just to demonstrate the ways in which a new model is better than its predecessor. It is also to show you that the camera that you own right now might be still enough for your needs (meaning that you can worry about upgrading further down the line!).
What happens to MirrorLessons and its “Comparisons” section?
On MirrorLessons, you will continue to find new camera, lens and accessory reviews written with the same dedication and hands-on experience as always. Our aim is to add more interviews, guest posts and content that focuses on “photography” instead of just the gear in the future as well.
As for its comparison section, it will remain online and accessible from the main navigation menu so that the older articles don’t get lost. However from now on, every new comparison article will be published on the new website.
The best way to follow everything
As always, you have the social network way: our social accounts are the same for all three websites (one Facebook page, one Twitter account, one Google+ profile, one Youtube channel).
The second way is to subscribe to our newsletters: you can choose which website you want to follow (all of them, three, two or just one). You can find the subscription form and links on each website.
Last but not least: it’s still us! This means we will keep answering your emails, Facebook messages and tweets. Sometimes it takes a lot of time, but we enjoy supporting our readers in any way that we can.
Mirrorless Comparison is online and already includes 12 articles. A few of them have been transferred from MirrorLessons (just to give it a head start) but 9 of them are brand new.
Are you ready to visit Mirrorless Comparison? Then click here! And don’t forget to tell us what you think. 🙂
Grazie per l’incoraggiamento, Emanuele!
We feel strongly about both points. Often people switch to the latest model because they feel that the one they own has suddenly become irrelevant, which is anything but true in most cases. Nothing makes me smile more than to see a recent blog post with photos taken on the X-Pro1 or original E-M5! 🙂
Yes, we were torn at the beginning but we really liked the idea of diversifying. Thanks for the encouragement!
bel lavoro, molto organico, avanti così!
Good luck with your decision!
I think, keeping everything together under one site has also advantages.
All the best for your new adventure! Some things strike a chord with me:
#1 Speaking about photography instead of gear … many blogs have forgotten that it should be about photos, not gear (our forefathers were happy with 50 or 35 and made such great photos )
#2 Finally we could see a blog to convince users to stick to their existing gear, not to lure them into new stuff …
Both points would be a new twist to existing photography blog content.
Looking forward