While many brands populate their line-ups with a vast array of entry-level MILCs, Fujifilm’s series of professional cameras has always been the backbone of the company’s business strategy, strength and success. It was only in 2013, when the X-M1 and X-A1 were released, that it turned its attention toward neophyte photographers looking for an interchangeable system as well.
The announcement of these models was met with mixed emotions. Those who saw Fujifilm as a premium brand felt that the company should steer clear of entry-level models altogether, whereas others applauded them for appealing to a wider audience.
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