Photokina 2014 - Olympus

Photokina 2014: Hands-On with the new Olympus 40-150mm f/2.8 Pro and more

19/09/2014 By Mathieu

Update: check out our first impressions article with lots of images and video samples!

One of the most interesting aspects of this edition of Photokina is that most mirrorless systems are expanding their high-end products to satisfy professional photographers, and something they almost all have in common has been the decision to release a professional telephoto lens. Perhaps the new M.Zuiko 40-150mm f/2.8 is the most interesting: it is surprisingly light and compact while being the one that offers the vastest focal length range (80-300mm equivalent).

Photokina 2014: Interview with Olympus Europe: selfies, OM-D, lenses, pro support and video

19/09/2014 By Heather

The second interview we held at Photokina was with four Olympus managers, three of whom we’d had the pleasure of meeting a year ago at Castle Leslie: Toshiyuki Terada (Deputy General Manager), Jörn Fandrey (Department Manager, Marketing Communications), Michael Guthmann (Product Manager), and Martina Beckmann (Group Leader Public Relations and Events / Consumer Products Division). We touched upon a variety of topics ranging from the success of the E-M1 since its release in late 2013 to the possibility of video upgrades on Olympus cameras. As with our interview last year, all our questions were answered in great detail and with honesty, which we greatly appreciated.

Be sure to give the interview a thorough read–we think you’ll find the answers very interesting!

Note: the interview have been updated in regards to the Service Plus support. We apologise for the inconvenience.

Olympus announces the 40-150mm f/2.8 PRO Zoom, Silver E-M1, and Firmware Update 2.0

15/09/2014 By Heather

One year ago we got the chance to see a pre-production version of the M.Zuiko ED Digital 40-150mm f/2.8 PRO lens. It wasn’t a working prototype and couldn’t be mounted to the camera but we got a nice look at its size. Since then we’ve been eagerly awaiting the announcement of this lens because, given the amazing quality of Olympus’s first M.Zuiko PRO lens, the 12-40mm, we knew that the 40-150mm would match the image quality and have some great professional features.

Now that the lens has been announced, let’s see what the most interesting characteristics of the lens are. (We will also get the chance to try the lens at Photokina in the following days!)