I always tend to think of Leica as the Ferrari of cameras. Back in the small Italian town where I lived as a child, we had a neighbour with a great collection of Ferraris in his garage. He used to pick one out every Sunday morning and drive to the local kiosk to buy a newspaper. I made the connection a few years ago when I visited a family friend’s cottage and saw his huge collection of photographic equipment. Naturally, there was an abundance of Leica models and rarities only a collector would buy. It was fascinating to see, but at the same time, I couldn’t help but think: when was the last time these wonderful cameras were used?
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Looking back to the past to see the future…
In the past few years, there has been a large increase in interest in old-fashioned photography. I’m not talking about interest in the history of photography or well-known photographers of the past, but the fascination people have with the physical appearance of retro-style cameras and film. Though real historical brands like Kodak have almost disappeared, we try to reconnect with the past by using 70s-style designs to house modern technology.
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