We finally made it! Last Saturday (and a little bit of Sunday) we managed to put our hands on the new hot topic in the mirrorless world, the Sony A7 & A7r. It goes without saying that the A7 & A7r are the announcement of the year. Sony was the first brand to have the guts to put a full frame sensor into a mirrorless interchangeable-lens system and at a very competitive price! And yes, the price is probably the most important aspect of those new cameras.
I usually don’t waste too many words on the price of a camera unless it is too high, but here we have a pleasant surprise. Let’s be clear, they aren’t cheap and as a system they will require a big investment but if I think about the price of the RX1, the first compact full frame camera, when it was first released, the least I can say is that Sony has become very competitive now. The brand desperately wants these products to succeed, probably more than other products that they have released before.
Are the A7 & A7r the cameras many photographers and mirrorless enthusiasts have been waiting for?
[Read more…] about The Quest for Full Frame – Part 2: Hands-On with the Sony A7 & A7r